5 Topics That Will Make Your E-Commerce Site Successful

Your e-commerce site is not a structure that you set up and forget aside, it should be your business that you constantly need to do better, increase your sales and therefore make money.

Every successful e-commerce site needs to be one step ahead of its competitors, and for this, there are routine studies that need to be constantly checked. We shared some of them below;

Test, Test, Test ...

It is very difficult to improve a website without testing, analysing user behaviour and understanding their expectations. With continuous testing, you can understand changing user habits and expectations and make arrangements on your website with concrete data. Without data in your hand, it will not be possible to get healthy results only by trial and error method.

The best e-commerce websites are always doing this. They are always doing new tests to increase conversions and make more sales from their websites.

With tests, you can increase your conversions and therefore your sales without increasing your advertising traffic. If you increase your conversions from 1% to 2%, your sales will double.

Some of the areas you can test on your website;

• Your e-newsletter sign-ups

• Your payment stages

• Home page designs

• Your product pages

• Navigation 

Don't Forget Mobile

Smart businesses are focusing much more on mobile e-commerce. User habits are moving more and more towards the mobile side every day. Open Google Analytics and look at which media your traffic is more from, you will clearly see that you have more visitors from mobile devices. If more than half of your customers are accessing your website from mobile, you can't forget about mobile. Mobile traffic will increase day by day, so test and improve the mobile compatibility and usability of your website very well.

When we say don't forget mobile, it is not enough to make a responsive website, create a perfect mobile experience for your e-commerce website and your customers.

Listen to Your Customers

Go above and beyond to sincerely help your customers with any questions or problems they may have.  Apple is one of the biggest companies in the world not only because of the quality of its products, but also because of its success in customer relations, the same can be said for Amazon.

Don't Just Try to Sell, Be Useful

Don't just try to market / sell your products to your customers, produce content that will be useful to them and share it with them. This shows that you value your customers and potential customers. The benefit you will provide them helps to build trust and loyalty between your brand and your customers.

This is why successful e-commerce websites give importance to content. Here is a list of different types of content you can use to reach more customers.

• Blog posts

• E-mail

• Social media

• Video

Personalisation

Another area where many successful e-commerce initiatives succeed is personalisation. Personalisation makes the shopping experience much better and easier, and sales can be increased through conversions.  

You should have an infrastructure and philosophy that allows you to know your customers, analyse their interests well and provide them with content that can attract their interest. The best example of personalisation can be Amazon's applications.  Your customers feel more special and their loyalty to you increases.

As a result, remember that your e-commerce website is your business and you should always improve it.