Creating Trustworthy Websites

Web is the most basic and widespread medium in which companies communicate with large masses today, people want to access information about companies primarily through their own websites. Your website should give confidence to your visitors. In our daily life, we talk about the first perception about people, we have a good or bad idea about that person in the first few seconds. Websites, like people, create a first impression on visitors and visitors continue to spend time on your website according to this impression, continue to shop or not.

Trust is the first indispensable rule for websites, no matter how fast you make websites, no matter how much modern technology you use, if your first impression on visitors is not positive, your job is difficult. So how can you create this trust;

Do not use ready-made design. Your visitors want to see that your website belongs to you, that it is a part of you. If you use ready-made designs used by dozens of websites, you cannot reflect your corporate identity on the web and you cannot create trust in users. Websites that are not planned well enough can do more harm than good to organisations, you need to create your strategy and philosophy about the web at the very beginning of the work. Like ready-made designs, ready-made photos will not create a warmth in the user, if possible, it would be better to use your own images.

Design is important for the first perception, but if you exaggerate the design to make your site look cool, this will have the opposite effect. Design is important for storytelling, highlighting content and usability, design is simplicity. Apple is one of the best examples of this, they obviously have a simple design that emphasises content. It emphasises its products such as iPad and iPhone, not its design.

Another point that builds trust in visitors is that you have known customers and highlight them. Use the logos of your customers on your landing page, someone who does not know you may know your customers, and since your customer trusts you, he can trust you. If possible, be known through advertising or social media, if your visitors have heard or seen you before when they come to your website, it will be easier for them to trust you, you are already a known brand. You also need to use social media well, it will be good to include the necessary links to easily share the content on your website on social media. Today, most people spend a lot of time on social media. Especially if you have many followers & fans, announce this on your website and be in constant communication with them.

In addition to all these, your website should not have technical problems, for example, your website should open quickly, there should be no broken links, all images should load quickly and be of good quality. The navigation/menu structure on your website is also important for usability, create an easy-to-understand site map. Conclusion;