Today, more than 4 billion people are using the internet. The internet serves as a tool for various businesses (e-commerce, social media, etc.) to attract more customers. In order to gain a competitive advantage, every business is transitioning to online platforms with different marketing strategies, especially during this pandemic period.
One of these marketing strategies is the development of multilingual websites to attract more customers by catering to different demographics.
As the name suggests, a multilingual website is a site that hosts content in multiple languages.
Not Just English as the Sole Language: While English may be the most widely spoken language globally, there are other popular languages like Mandarin, Spanish, etc. A website displaying its content in multiple languages can reach a relatively larger audience.
More Customers, More Sales: When you develop your website in multiple languages, your target audience expands. This will result in an increase in the number of customers, ultimately boosting sales.
A Different Approach from Competitors: Regardless of your industry, businesses today face market saturation and intense competition. A multilingual website is a great way to differentiate yourself from competitors.
Search Engines: Search engines like Google offer many language options. If you have a multilingual website, search engines will display results based on the user's preferred language.
Drupal has a robust infrastructure for multilingual support, making content management in different languages easier. By following these steps, you can configure your site to provide multilingual support.
Enable the Language Module: The first step is to enable multilingual support on your Drupal site. This requires activating the "Language" module. Go to the admin panel, navigate to the "Modules" section, and enable the "Language" module.language_modulAdd Languages: Next, you need to add the languages you want to use.