How to turn your website into a business?

20 years ago, there is very little in common between websites and current website structures, and when we look back, we see how fast things have changed.

Veli Akçakaya

7 min. read

How do you transform a website into a business?

Since the widespread use of the web, digital experiences have come a long way. There is very little resemblance between websites from 20 years ago and the current website structures. Looking back, we can see how rapidly things have changed.

To stay competitive, organizations need to keep up with digital trends. In this article, we will share information that will help you determine who should be responsible for managing your organization's website and provide some tips to ensure that your website, digital team, and company are ready to evolve and innovate quickly.

Problem 1: Is your website driving away your users?

Except for e-commerce websites, only a few companies show the same level of value to their digital assets as they do to their physical corporate assets. This is a mistake. Digital assets are extremely important.

In simple terms, poorly designed interactions can create a negative impression and potentially drive visitors away from your website and organization. The best digital platforms anticipate user needs before users even realize them. If you want to maintain your competitive edge, be proactive in providing users with exactly what they need when they need it.

Problem 2: Is your website being mismanaged?

In the past, organizations tended to assign website management to a single team, but this model no longer works in today's landscape. As the complexity of digital experiences increases, web platforms have evolved to touch various parts of your organization. For instance, even the most basic website should include the following sections:

Legal

GSYIH Eligibility
Corporate Governance
Accessibility

Marketing

SEO
Social Media Management
Analysis and Reporting
Responsive Design
Brand Management

Sales

Reporting
Traffic Flow

Information Technology

Hosting Environment, Hosting
Security
API

Create an adaptive platform for collaboration and growth

It is easy to create a page, but it is difficult to present the right page with the right content to the right target audience. Web management tools provide great convenience in this regard. It helps you to understand how teams and customers move in your digital environment, understand the behaviour of users and predict their needs.

From the moment a visitor arrives on your site, that visitor is looking to solve a specific problem. Whether it's a first-time visitor or a returning customer, anticipating their needs at that moment and providing clear solutions is how modern high-performance websites generate value.