SEO Modules That Should Be Present in Every Drupal Website

Search Engine Optimization - SEO

Search engine optimisation (SEO) is a term often used in online marketing, but few people can explain what it actually means.

If we explain it briefly, SEO helps to improve the content of your website so that it can be read by bots. It combines keywords, user-friendly URLs, meta tags and search engines in depth, making your website reach a higher rate.

In addition, if it is overused, a decrease in rates occurs with the penalisation of search engines.

Best Drupal SEO Modules to Optimise Your Site

According to your search engine ranking, it contains many things from meta tags to site themes. But one of the first steps you should take when starting your site with Drupal is to build a collection of SEO modules to have a higher rate.

With a few taps and the right backend management, you can optimise your search engine results, increase traffic to your website and greatly increase its conversion.

XML sitemap

The XML Sitemap module automatically distributes a sitemap that meets industry standards and makes your site easier for search engines to crawl and categorise. Typically, search engines crawl and index your site based on external and internal links.

XML Sitemap provides a single point of information for search engine bots to look at your site and make it easy to understand.

The XML sitemap contains meta tags about your page, as well as other metadata such as relative links, the last updated time, date, and how often content is updated.

Pathauto

Metatag

The metatag module allows you to provide extra metadata to your website, usually in the meta description tag and the meta keywords tag. Both of these are crawled by search engines and you can optimise the results by including words and phrases that people might use to search your site, but which do not appear explicitly in your content.

For example, if you have a website about chicken farming, your keywords could include 'rooster', 'eggs' even if they don't appear on the page. This increases the chances of matching what a user types into a search engine.

Google Analytics

Adding the Google Analytics module won't automatically improve your SEO, but it does provide all the information you need to see where your site is succeeding and where further improvements can be made.

Google Analytics is not one of the classic SEO modules, but it does give you the ability to track and exclude clicks, downloads and 'mailto' clicks from users and roles on your site. The module also supports AdSense and a number of other elements.

With Google Analytics, you will be able to see where your traffic is coming from, how long users stay on your pages and what catches their attention while they are there. With this information, you can adjust your content strategy to appeal to your target audience, drive more traffic to your site and increase conversions.

SEO Checklist

Finally, SEO Checklist is one of the modules that will not improve your sites SEO, but will equip you with the skills and knowledge to make changes to your site. SEO Checklist gives you a simple report on what needs to be done and allows you to check every job you work on. This is a must for anyone who has people managing multiple sites, or if you have multiple people managing a site, this module should definitely be used.

The SEO checklist is regularly updated to keep up with industry standards and the latest techniques. There is a fully supported version for Drupal 7 and Drupal 8.