By using Matomo's reporting and analysis tools, we can monitor, improve, and increase conversions for websites.
Formerly known as Piwik, Matomo is an open-source web analytics platform that offers users many tools to track website and application performance, visitor traffic, user behavior, and conversions.
Matomo helps users analyze website performance by providing detailed reports, graphs, and visual aids. Users can track traffic, page views, visitor behavior, and conversion rates on their sites in real-time. Additionally, Matomo offers tools such as maps, graphs, and visual reports to help users better understand interactions on their sites.
Matomo also ensures the security of user data. User data can be stored on their own servers or a cloud service. Matomo also complies with legal requirements, such as GDPR compliance.
As an open-source project, Matomo is a customizable and scalable web analytics platform that can be tailored to users' needs. Additionally, Matomo comes with many integration options, allowing it to be easily integrated with existing tools.